SMS marketing best practices

Software for SMS marketing can be a powerful tool for businesses of all sizes looking to engage with their customers in a direct, algorithm-free way. However, you must use the medium responsibly and respect your customers’ privacy and preferences regarding communication — no one wants intrusive messages in their private inbox. We’ll talk about obtaining customer consent in the following sections.

sms
Text your customers globally with SendPulse
Engage your mobile subscribers with relevant messages like order confirmations, delivery updates, offers, discounts, and more.Common SMS software use cases
SMS is a surprisingly versatile channel, and pretty Germany Cell Phone Number List much any business can benefit from using it. Here are a few ways in which SMS can help your brand connect with your audience and be helpful to them:

Special offers. Send text messages to customers with exclusive, once-in-a-lifetime discounts or short-lived promotional codes to encourage them to make a purchase.
Insider tips and updates. New sneaker just dropped? Let your loyal customers know about the new arrivals so they could grab a pair before it’s gone.


Event invitations. Use SMS marketing to invite your core audience to seasonal sales, launches, or webinars, and make sure they won’t miss your event due to a whimsy algorithm-driven feed.
Transactional SMS. Let your customers know the status of their order, especially if it’s a high-value purchase and it’s being delivered overseas.
Reminders. Send SMS reminders to your customers to reduce no-shows and ensure they attend scheduled appointments, classes, or other booked events.
Announcements. Do you have to cancel an upcoming event or recall a specific product? Use SMS to make sure your clients are aware of any major changes and are on board with them.
Feedback. Use SMS to survey customers on their experience with your product or service, and collect valuable feedback to improve your offerings.
In short, SMS is a fantastic channel for personalized and urgent messages that cannot be missed, like price drop alerts or delivery confirmations. Think of it as a nice addition to your omnichannel marketing campaign.

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